Dunkin Donuts Performance Management

Essay by tcarepaUniversity, Master'sA, May 2010

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Dunkin Donuts

Performance Management Analysis

Executive Summary

Performance Management strategy focuses on what is involved in managing the organization. It is a natural process of management, not a system or a technique. (Fowler, 1990). It is also about managing within the context of the business (its internal and external environment). This will affect how performance operates. (Michael Armstrong, 2004).

This paper will analyze Dunkin Donuts' performance management strategy. Dunkin Donuts is one of the largest chains coffees and baked goods in the world. The company has been in operation since 1950 and serves more than 3 million customers daily. Its stores offer online order placement services and franchise options. The company's stores provide a selection of cookies, bagels and sandwiches. Dunkin' Donuts also sells 52 varieties of donuts and more than a dozen coffee beverages. At the end of 2008 there were over 8,800 stores, including 6,395 franchised restaurants in 34 United States and nearly 30 countries throughout the world.

In 2008 its sales revenue was approximately $5.5 billion.

The company uses performance management to manage employees performance and make pay decisions but, just like most of the companies, Dunkin Donuts doesn't use performance management to help manage talent through identifying training needs and developing leadership talent. The company is not able to provide pay, rewards and development activities that differentiate excellent, average, and poor performers.

The focus of this paper is to provide a strategic and integrated approach to delivering sustained success to the organization by improving the performance of people who work in it and by developing capabilities of teams and individual contributors using the performance management approach.

Organization Description and Strategy

Dunkin Donuts is a global retailer of coffee and bakery products. The company is 99 per cent franchised and has used the franchised system as...