Gap Analysis: Global Communications

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Gap Analysis: Global Communications

Each day businesses are faced by hard decisions in which they must address, for the well-being of their company. In order to do that, it is extremely important for management and leadership to stay abreast of changing technologies, new services/products in order to remain creative to be competitive in the marketplace. This paper outlines a detailed gap analysis for Global Communication as to where they are today from a business perspective and where they want to be in the future as a global telecommunications company.

Situation Analysis

Issue and Opportunity Identification

Global Communication is facing several issues to stay abreast of competition and keeping its current employees. The first issue they are facing is a 50% plummet in stock price. The second issue is increased competition in the telecommunication industry. Since, Global Communication does not sell its services globally; this prohibits them to be competitive.

This issue can be resolved if Global Communication sells its services globally by competing with local telephone and cable companies, being a satellite provider offering video services as well as a satellite version of broadband. A third issue is the potential layoffs that are planned without the Unions awareness. Global Communications plans to cut costs by outsourcing some of their call centers to India and Ireland for inexpensive labor. Last and most importantly is internal communication within the company itself. Senior Management has failed to properly involve Union decision makers with the new plan that was approved by the Board; therefore this has caused uproar with the Union. In the workplace, poor communication is responsible for the majority of errors, confusion or problems at the workplace. "Effective communication is vital to all organizations because it coordinates employees, fulfills employee needs, supports knowledge...